Insights and Ingenuity

What to say, what to say.  Heather has 15+ years of marketing communications experience earned (read:  long nights, antacids, and other coping mechanisms inappropriate for this space) at AAAA-agencies across the midwest and south, helping build national and global consumer brands primarily in technology, healthcare, foodservice, and consumer packaged goods sectors.

Now primarily focusing on digital channels for healthcare, delivering Web strategy supporing business goals.  Encompasses brand management, user experience (derived from information architecture, usability best practices, visual design, SEM, SEO, and content strategy), prospect generation/conversion, and brand affinity.

Anecdotes:  Boast a collection of 99 shot glasses from Lexington to Denver, Paris to Holland.  Can consume mass quantities of sushi and orange essence chocolate confections.  Enjoy practicing Taekwon Do, reading, and the delightful music made by tree frogs in the evening.  Obsessively organized, neat, and exacting.  A Florida beach bum who longs to return to the white sands of Destin and escape the white snow beast of the midwest.  Mother of 3 talented and beautiful children, lover of big furry dogs.  Fave tunes from Disturbed, Tool, Theory of a Deadman, Seether.  When no one’s watching, I might listen to “The Safety Dance” or “Play That Funky Music” (hey, I have a 50 minute commute around corn fields and hog farms, what would YOU do?).

Possibly more assertive and direct than some might be comfortable with, but IMO there’s no place for passive-agressivity, anywhere.  Digging into the root of a problem or opportunity can’t happen without trust and collaboration, and respect for the tools others can bring to the situation.  And trust/collaboration/respect definitely doesn’t cohabitate with passive-agressiveness.  There may be pretense of cooperation, but that’s all it will be – pretense.  There’s no progress under pretense.

Check me out at:  http://www.linkedin.com/in/heatherrast