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		<title>Service With a Smile</title>
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		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[Customer Entanglement]]></category>
		<category><![CDATA[Strategic Insight]]></category>
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		<description><![CDATA[When brands create experiences that create real value, the brand pulls customers into it, rather than pushing a message out at them.  The natural entanglement deepens the relationship with existing customers, forms strong bonds with new ones, and helps generate favorable viral contagion.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightsandingenuity.wordpress.com&blog=4199874&post=35&subd=insightsandingenuity&ref=&feed=1" />]]></description>
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