Power of the People

Living in an era where it’s nearly impossible to escape the likelihood of being evaluated (which naturally opens the door to potential, and possibly public, criticism) gets to the heart of reputation management (if you ignore it, are you really managing it?). I think your reputation (which is symbiotic with your brand) is really all you have.

Alter Ego: A Phone Booth Moment

A corporate site is important, and expected. And yet I believe consumers today yearn for more. More than a scripted Our Philosophy and sanitized News. A special place where like-minded people can go to learn, laugh, share, and swap. Even escape to and explore. A virtual playground may just be their utopia.

This Brand is Your Brand? This Brand is My Brand.

I’ve been giving a lot of thought to branding lately. More specifically, consumer affinity with brands and the impact the current economic climate might (does) have on their emotional connection, and ultimately, loyalty with brands.