Writing on the (bathroom) Wall

There are some companies – retailers and foodservice come to mind – that have figured out just who the VIP are (um, that would be ME, a woman). And they’re rolling out the red carpet and offering to slip my shoes off. Ahh, that feels better already. . .

Alter Ego: A Phone Booth Moment

A corporate site is important, and expected. And yet I believe consumers today yearn for more. More than a scripted Our Philosophy and sanitized News. A special place where like-minded people can go to learn, laugh, share, and swap. Even escape to and explore. A virtual playground may just be their utopia.